About

Hello, I’m Erin, a creative content professional in New York City with 10 + years of experience.

Concepting, writing and editing copy, creative direction for video projects, uncovering compelling narratives that drive engagement, cross-functional collaboration — I’m well-versed in, and deeply passionate about, all aspects of modern storytelling.

Currently I’m the Storyteller at SaaS company Firstup. In this hybrid marketing-communications role, I collaborate with fellow creatives to produce high-quality copy and video content about our customers — the BBC, Swissport, Wegmans, Boston Children’s Hospital, JetBlue, Hilton, Toyota, and Kraft-Heinz, to name a few. The work I produce serves a number of purposes, from being featured in marketing campaigns to driving employee engagement within Firstup. I’m known for being a stickler for quality and substance while thriving in a high-growth, fast-paced environment.

Before I made the move into tech, I was a full-time freelance creative, producing copywriting and branded content for clients including Equinox, Qantas Airlines, and The Guardian. Prior to that, I had a varied career as a journalist, which took me everywhere from the courtroom of the high-profile Ghislaine Maxwell trial in NYC to the Amazon rainforest. Writing was, and will always be, my first love; I’ve listed a few pieces below that showcase the versatility of my voice.

Writing

The New York Times: For the Grieving, Grubhub is the New Casserole

The Daily Beast: McIver's Ladies Baths in Sydney, Australia, is the perfect escape for the #MeToo era

The Daily Beast: Why Hotel Rooms Can Trigger Your Existential Dread

Man Repeller: The Surprising Appeal of a ‘Get What You Get’ Tattoo

Man Repeller: EMDR therapy

Man Repeller: 7 Questions To Ask Yourself Before You Quit Your Job

Man Repeller: What Body Language Experts Know That We Don’t

Man Repeller: What Your Sleep Pose Says About You